Project+Planning

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This page will highlight our plans for the business project

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=Business ideas mind map:=

Nature and name of business reached: Business takes the name of **//__4shore sports__//** and offers water recreational activities. ==========================================================================================================================================


 * Business Overview: **

4Shore Sports is an independent recreational based business that specialises in beach and ocean activities for people of all ages. The business is composed of foreshore activities that will primarily be summer based and include the rental of equipment for both in and out the water.

4Shore Sports allows people to have fun in a natural setting with experienced instructors on hand. A variety of activities and equipment are available for hire including; Kayak hire, canoe hire and water ski hire. There is also the opportunity to try water skiing, donut rides, knee boards and parasail's from the back of a speed boat.

4Shore Sports aims to extensively research the market demand through a number of means in order to attain high customer satisfaction. Investigations undertaken will explore the location of our target age groups, the average income of households, the total population and other necessary information to establish a suitable location for the business. These investigations will be guided by the use of local profile sites and the Australian Bureau of Statistics. This will allow the Business to be within reach of potential customers and increase business demand. Other research methods include the use of surveys and questionnaires to ascertain the most suitable and profitable location.

4Shore Sports intend to establish a higher benchmark against potential competition in the marketplace. Therefore extensive research into similar businesses within the chosen location will be conducted using methods such as the internet, local commerce, local media and mystery shoppers. Local tourism websites also contain a vast array of information that will prove useful when researching competition.

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============================================================================================================================== =SWOT Analysis:=


 * ~ Strengths ||~ Weaknesses ||~ Opportunities ||~ Threats ||
 * Popular || Insurance costs || Expansion available || Weather ||
 * Cater for wide audience || Initial start up costs || Franchising || Competition ||
 * Active || Finding suitable staff || Government grants || Permits ||
 * Tourist activities || Competition || Competitions || GFC ||
 * Available locations || Available locations  ||  School sports events  ||  Maintenance/ up-keep  ||
 * Large demand || Location Consistency ||  ||   ||

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================================================================================================================= =Business Budget:=



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================================================================================================================== =Business Survey:=



=Survey Data:=

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======================================================================================================= =Re-assessing viability of 4Shore Sports:=

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=========================================================================================== =Promotional Campaign:=

Business cards:


Business card prices for 500

Wicked Print $80 front $120 front and back Vistaprint $55 front